Effective Date: 1 July 2025
Last Updated: 1 July 2025
At Petite Aesthetics (“we”, “us”, “our”), we are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and secure your information when you interact with our website (www.petiteaesthetics.com), use our services, or place an order.

1. Who We Are

Petite Aesthetics Ltd is a UK-based fashion brand creating premium activewear for petite women.
Company Registration Number: 15998403
Registered Address: 67 Westbourne Grove, Flat 1A, London, W2 4UJ, UK
Email: contact@petiteaesthetics.com
Website: www.petiteaesthetics.com

We are the Data Controller under the UK General Data Protection Regulation (UK GDPR).

2. What Information We Collect

2.1 Information You Provide Directly

Name, email address, phone number
Shipping and billing addresses
Payment details (processed securely via Stripe or PayPal)
Account logins or preferences
Responses to surveys or fit quizzes
Communication with customer support

2.2 Automatically Collected Data

IP address, browser type, device and OS
Website usage, pages visited, session time
Cookies and tracking data (see our Cookie Policy)
Approximate location (region/country level)

2.3 TrueToForm Body Scanning Data

When you use our sizing tool powered by TrueToForm (Tam Technologies, Inc.), the following data may be collected:

3D body scan measurements
Temporary scan images (auto-deleted)
Size recommendations
Consent logs

2.4 Third-Party Sources

Social media (if connected)
Payment processors (confirmation, status)
Shipping partners (tracking, delivery updates)

3. Legal Basis for Processing

We process your data based on:
Contractual necessity: to fulfil your orders and provide services
Legitimate interest: to improve our products and prevent fraud
Consent: for marketing or optional cookies
Legal obligation: for accounting, tax, and compliance

4. How We Use Your Data

4.1 Essential Business Functions

Fulfil and ship orders (including pre-orders)
Provide customer service and track deliveries
Authenticate accounts and manage user preferences
Process secure payments
Comply with legal requirements

4.2 Fit Prediction & Technology

Offer accurate sizing using 3D scans
Refine our PA Precision Petite Sizing system
Improve overall customer fit experience

4.3 Marketing (With Consent)

Send product updates, launches, exclusive offers
Offer styling tips and petite fashion advice
Invite surveys and product reviews
You can unsubscribe at any time

5. Who We Share It With

We only share data with trusted service providers:

TrueToForm (Tam Technologies, Inc.): body scan fit tool
Stripe, PayPal: secure payment processing
DHL, Royal Mail, DPD: shipping and tracking
Email providers: for transactional and marketing messages
Analytics tools (Google Analytics, Meta Pixel): anonymised usage tracking
We do not sell your data.

6. International Data Transfers

We may transfer your data outside the UK, including:

6.1 TrueToForm (US)

Data sent to the US is protected under the UK–US Data Bridge
TrueToForm is certified under the EU-US Data Privacy Framework
You consent to this transfer before using the tool

6.2 Other Transfers

Protected by adequacy decisions or Standard Contractual Clauses (SCCs)

7. Data Retention

We retain personal data as follows:

Order and account data: 7 years (legal and tax compliance)
Marketing preferences: until you opt out
TrueToForm scans: deleted after 30 days by provider
Cookies: see our [Cookie Policy]
Analytics: anonymised and stored for up to 26 months

8. Your Rights Under UK GDPR

Under the General Data Protection Regulation (GDPR) – (EU) 2016/679

You have the right to:
Access the personal data we hold
Correct any inaccurate information
Request deletion of your data
Withdraw consent (e.g. for marketing or scan data)
Object to certain types of processing
Restrict how we use your data
Data portability (get your data in a readable format)
To exercise any of these rights, email: contact@petiteaesthetics.com
We aim to respond within one month.

9. Cookies & Tracking Technologies

9.1 Essential Cookies

Used for:
Shopping cart & checkout
User login
Website security
Payment processing

9.2 Non-Essential Cookies (With Consent)

Used for:
Analytics
Retargeting and marketing
Social media integration
You can manage preferences via our cookie banner or browser settings. For full details, view our [Cookie Policy].

10. How We Protect Your Data

We implement technical and organisational safeguards:
SSL encryption (site and payments)
Access controls and secure login systems
Secure hosting and regular vulnerability monitoring
Staff training in data protection
PCI DSS-compliant payment systems
We never store full card details on our servers.

11. Children’s Privacy Policy

As a business we adhere to the UK’s Age-Appropriate Design Code for online services.Our services are not intended for children under 16. We do not knowingly collect personal data from minors. If you believe your child has submitted information, contact us for immediate deletion.

12. Automated Decision Making

We may use automated tools to:
Recommend product sizing
Prevent fraud
Personalise marketing messages
You can request human review for any decision that significantly affects you.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do:
The new version will be posted here
Significant changes will be emailed to you
Fresh consent will be requested if legally required

14. Contact Information

Data Protection Officer
Petite Aesthetics Ltd
67 Westbourne Grove, Flat 1A
London, W2 4UJ
United Kingdom
Email : contact@petiteaesthetics.com
For general questions:
Email : contact@petiteaesthetics.com

Supervisory Authority:
Information Commissioner’s Office (ICO)
Telephone Number : 0303 123 1113
Website: www.ico.org.uk