Petite Activewear Research
Our entire approach is built on the groundbreaking study by Kim, Song & Ashdown (2016), which represents the first comprehensive scientific analysis of petite body types ever conducted.his peer-reviewed petite athletic wear research fundamentally changed our understanding of how petite proportions differ from standard sizing assumptions used by most brands. We used this to revolutionize our sports bras, leggings, gym jackets, and gym sets.
PRIMARY RESEARCH SOURCE
Kim, Y., Song, H. K., & Ashdown, S. P. (2016). Women’s petite and regular body measurements compared to current retail sizing conventions. Women’s petite and regular body measurements compared to current retail sizing conventions | International Journal of Clothing Science and Technology | Emerald Publishing
Love & Passion
Science & Innovation
empowerment & Confidence
The Four Body Types
30.8%
Bottom Petite
Fuller hips and thighs with smaller bust proportions
The largest underserved segment in athletic wear
✔️ Fuller hip and thigh measurements
✔️ Smaller bust relative to hips
✔️ Challenges with pant fit and waistbands
✔️ Need for hip-accommodating designs
✔️ Lower profile sports bra requirements
Bottom Petite
Fuller hips and thighs with smaller bust proportions
Top Petite
Fuller bust and shoulders with narrower hips
30%
Top Petite
Fuller bust and shoulder measurements with narrower hips
✔️ Fuller bust and shoulder measurements
✔️ Narrower hip proportions
✔️ Need for enhanced bust support
✔️ Structured sports bra requirements
✔️ Shoulder accommodation in tops
23.6%
Regular Petite
Proportionate measurements but in petite scale. Needs proper scaling rather than size reduction
✔️ Balanced proportional measurements
✔️ Petite scale throughout
✔️ Universal petite adjustments needed
✔️ Perfect proportion scaling required
✔️ Quality improvement opportunities
Regular Petite
Balanced proportions in petite scale
15.4%
Plus Size Petite
Larger sizes with petite proportions. Most ignored segment facing double discrimination in sizing
✔️ Larger sizes with petite proportions
✔️ Enhanced support structure needs
✔️ Extended size range requirements
✔️ Inclusive design approach
✔️ Most underserved market segment
Plus Size Petite
Larger sizes with petite proportions
Scientific & Technological Approach to Perfect Fit
Building on the Kim, Song & Ashdown research foundation, we’ve developed the industry’s first scientifically Custom sizing charts specifically designed for petite body proportions. Our methodology combines academic research with real-world testing.
Integration of peer-reviewed research data on petite body proportions and measurements, establishing the scientific baseline for our sizing methodology.
Comprehensive testing with 3,200+ petite women across all four body types, gathering real-world fit data and refining our initial sizing parameters.
Ongoing Validation Methodology
Scientific validation is not a one-time event but an ongoing process. We are committed to continuously improving our sizing accuracy through systematic data collection and analysis during our first year of operation.
With actual garment fit tests, measurement accuracy across different petite body types and statistical analysis from our petite testers to guarantee the Perfect Fit.
Customer feedback on comfort, performance, and confidence, professional fit specialist evaluations, and long-term wear testing across various activities.
Monthly data analysis and sizing adjustments, quarterly accuracy reporting, and annual methodology review with potential academic publication.
We are conducting a comprehensive 12-month validation study to achieve 95%+ accuracy across all body types and size ranges. This ongoing research will result in the industry’s first peer-reviewed petite athletic wear sizing methodology.